miércoles, 25 de abril de 2012

Carine For MAC

Carine Roitfeld is giving Karl Lagerfeld a run for his money lately in terms of picking up extracurricular projects. After various styling gigs and prepping her new fashion glossy, CR Fashion Book, for a September release, WWD reports today that the former Vogue Paris editrix is the latest to snag a MAC cosmetics collection. While it seems like an unlikely pairing, that’s exactly what MAC’s specialty is: Iris Apfel, Beth Ditto, and Miss Piggy–all MAC collaborators–aren’t exactly mainstream beauties, and that’s precisely why these collabs are so successful.

The line will launch this fall (coincidence that her mag launches in the fall, too?) and the focus of the products will be eyes, strong brows, and nude lips in homage to Roitfeld’s signature look. The campaign ad, shot by Mario Sorrenti, is in black and white, which is something you don’t see very often in makeup ads. All the better to get across that sultry French thing she does so brilliantly.

As is common with many of MAC’s collaborators, Roitfeld was involved in all aspects of her collection: packaging, product names, and palettes. Will you channel Carine with this new MAC collection?

No hay comentarios: