3.1 Phillip Lim’s latest brand campaign serves us not one but two of Spring’s upcoming trends, the latest mixed martial arts practice of the moment and the Far Eastern-inspired garments to accompany them. Serving
as Creative Director on the project (an exciting multimedia leap
forward from the ever-expanding NYC-based mom-n-pop business if you ask
me), Lim tapped fashion photographer Jacob Sutton
and real-life Trickers Jason Mello and Micah Karns to create the clip.
Tricking is a fusion of martial arts, gymnastics and b-boying. Quite
impressive on both counts.