sábado, 12 de enero de 2013

3.1 Phillip Lim’s Trickers By Jacob Sutton

3.1 Phillip Lim’s latest brand campaign serves us not one but two of Spring’s upcoming trends, the latest mixed martial arts practice of the moment and the Far Eastern-inspired garments to accompany them.  Serving as Creative Director on the project (an exciting multimedia leap forward from the ever-expanding NYC-based mom-n-pop business if you ask me), Lim tapped fashion photographer Jacob Sutton and real-life Trickers Jason Mello and Micah Karns to create the clip.  Tricking is a fusion of martial arts, gymnastics and b-boying.  Quite impressive on both counts.

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