The next 8th March we find the new collaboration with the swedish brand. ConsueloCastiglioni, founderand creative director ofMarni, creates a little universe for H&M.
The campaign has been directed by Sofia Coppola. On the soundtrack we find to Bryan Ferry, Avalon.
My New Friend Boy is a Karl Lagerfeld's film with Alice Dellal for Boy, the Chanel's handbags.
In the Chanel's universe all is a reference of Grabielle Chanel's life and experiences. Boy handbags is a tribute to the relationship between Coco Chanel and the english polo player Arthur Edward "Boy" Capel. This is a story that Karl Lagerfeld recreates with the film aesthetics of the time. Alice Dellal is the Diva.