Carine Roitfeld is giving Karl Lagerfeld a run for his money lately
in terms of picking up extracurricular projects. After various styling
gigs and prepping her new fashion glossy, CR Fashion Book, for a September release, WWD reports today that the former Vogue
Paris editrix is the latest to snag a MAC cosmetics collection. While
it seems like an unlikely pairing, that’s exactly what MAC’s specialty
is: Iris Apfel, Beth Ditto,
and Miss Piggy–all MAC collaborators–aren’t exactly mainstream
beauties, and that’s precisely why these collabs are so successful.
The line will launch this fall
(coincidence that her mag launches in the fall, too?) and the focus of
the products will be eyes, strong brows, and nude lips in homage to
Roitfeld’s signature look. The campaign ad, shot by Mario Sorrenti, is
in black and white, which is something you don’t see very often in
makeup ads. All the better to get across that sultry French thing she
does so brilliantly.
As is common with many of MAC’s collaborators, Roitfeld was involved
in all aspects of her collection: packaging, product names, and
palettes. Will you channel Carine with this new MAC collection?
